Everything We Know We Learned From Van Halen
Those four guys from Pasadena made a ton of great music and some very questionable choices. And we’ve learned a lot from them. You could call it our Tao of Van Halen.
Renovations & Repositioning: Set Your Hotel Up for Success
The bathrooms have been updated, the carpet replaced, and the lobby refreshed–your hotel looks and feels like new, but does your brand still convey an old story?
What Makes a (Good) Hotel Brand Guide?
When done well, brand guides are more likely to help brands achieve a desired perception.