We believe places have the power to shape and change us. It’s why travel is so exciting—we discover a place and ourselves at the same time. Which is why we work to bring every destination’s story to life, capture the essence of the place, and plant that seed of discovery.
Your Travel Companions
We bring a love of travel to every job, because from that first time we took a family road trip and checked into a motel off the highway, we’ve never forgotten how exciting it is to stay somewhere new.
-
Founder & Exec. Creative Director
Dallas, TXChad has his hands in all the work, writes a little bit, and oversees the agency.
Years ago, one of my writing professors claimed that every story is just a variation on the same theme: A stranger in a strange land. Of course, I thought he was full of hot air. But as I’ve grown older, I see the wisdom in his claim. Finding yourself in new places, experiencing new things is the universal story—the only one worth telling. And I’m excited we get to do it every day.
-
Account Director
Colleyville, TXTonia makes sure all the trains run on time and takes the lead on client relationships and day-to-day communication.
Early on in my career I worked for an airline. At the end of the day on Fridays my co-workers and I grabbed our bags and headed for the airport with no plan, just the excitement of where an open flight would take us. I've never tired of finding that next new adventure.
-
Strategy Director
Ashton, MDEllie sets the strategic course for all our work and ensures that we’re as smart as we can be.
My first foray into solo business travel at the age of 23 was a trip to Nairobi, Kenya. “You’ll be fine” said my co-workers who traversed the globe regularly. I was apprehensive, but I was fine. Mainly because the hotel manager made sure to sit with me for a few minutes every morning at breakfast to make me feel at home. The welcome and care I experienced transformed the way I think about hospitality and emphasized that getting it right can be unforgettable.
-
Creative Director
La Plata, MDMike oversees all our creative output and ensures our branding work is tight.
My traveling mantra: “What must I try while I’m here?” Whole clams in Maine, crabcakes in San Francisco, café Cubanos in Miami, street-style tacos in Dallas, fish burritos in Rehoboth—every destination is a memory to savor.
-
Associate Creative Director, Copy
Valley Glen, CAChris is the voice of Caprock and oversees all the writing and words.
Stopping at rest stops with my parents as a kid I discovered to my amazement that vending machines weren’t just for sodas and cigarettes, they sold things like puzzles, and toy cars, and rabbits feet, and I thought “If the world is like this I want to see more of it.”
-
Associate Creative Director, Design
Elmhurst, ILSteve leads design and makes sure our campaign work is on-point and conceptual.
Places we’ve been.
Meet some of the hospitality and hotel brands and properties we’ve had the pleasure of staying with and working for.
