THE WESTIN BORA BORA RESORT & SPA

Starting with the first overwater bungalows in the 1960s, Bora Bora has always set the standard for idyllic getaways. Picture-perfect natural surroundings and some of the finest luxury hotel brands in the world continue to solidify Bora Bora’s reputation as a once-in-a-lifetime experience.

We were tasked to help define a story for the new Westin resort that conveys a strong sense of the Westin pillars of wellness and, like those bungalows 50+ years ago, transforms expectations of what a dream destination delivers.

The Dream Like Never Before

We positioned The Westin Bora Bora Resort & Spa as an entirely new way to experience Bora Bora: a modern, purposeful resort teeming with a distinctly French Polynesian energy and esprit, and a solid, sustainable ethic underpinning it all.

As part of the hotel positioning, we defined four pillars to be used to guide key messages in sales collateral, social media content, website copy, or any other marketing channels.

Invigorating Oasis

The Westin Bora Bora Resort & Spa offers guests a different way to experience paradise. Here, guests feel a distinctive energy that spurs them to actively engage with their surroundings, making connections to people and place.

Westin Bora Bora young man jumping off a boat into the water

Harmonious Balance

The Westin Bora Bora Resort & Spa is designed to create happiness through its balanced mix of exciting activities and relaxing amenities.

Westin Bora Bora woman swimming in the ocean

Blissful Mind-set

Being utterly content plays a big part in wellness. With warm greetings, caring inquiries, exciting activities, and uniquely beautiful surroundings, every moment at The Westin Bora Bora Resort & Spa is one to be celebrated.

Westin Bora Bora girl swimming with a sea turtle

Inherent Sustainability

The Westin Bora Bora Resort & Spa builds environmental stewardship into every stay.

To capture this energy, we designed a bespoke pattern collection that adds movement and evokes a sense of Polynesian culture to Westin-branded collateral and advertising.

Westin Bora Bora print ad of a girl swimming with a sea turtle

Westin Bora Bora print ad of a family in the water

Westin Bora Bora print ad of a couple snorkeling

Print Ads

Westin Bora Bora business card design with custom pattern

Business Cards

Westin Bora Bora coaster design with custom patterns

Coasters

Westin Bora Bora door hanger design with custom pattern

Do Not Disturb door hanger for The Westin Bora Bora Resort and Spa

Rack Brochure

Custom Pattern Design Collateral Integration

Digital Banners

Custom Resort Music Playlist for The Westin Bora Bora Resort and Spa

Resort Playlist

Popsicle Cart for Surprise and Delight at The Westin Bora Bora Resort and Spe

Guest Arrival Surprise & Delight

Custom pattern designs for The Westin Bora Bora Resort and Spa

Westin Bora Bora Custom Pattern Design

Hotel Positioning & Brand Development / Brand Voice Guidelines / Branding & Identity / Marketing Collateral / Design & Art Direction / Copywriting / Website Design / Social Media Playbooks

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