MARRIOTT BONVOY HAWAI’I: MARKET POSITIONING
Inspired by efforts from the Hawai‘i Tourism Authority to promote and protect the land and culture of Hawai‘i, we were asked to develop a position and overarching message for the Marriott Bonvoy portfolio of hotels in Hawai‘i to highlight the depth and breadth of culturally rich, meaningful experiences to discover on the islands.
More to Hawai‘i
We created a narrative that positioned Marriott Bonvoy as the provider of dream-worthy Hawai‘i moments imbued with a deeper significance.
As part of the destination positioning, we defined three pillars to be used to guide key messages in sales collateral, social media content, website copy, or any other marketing channels.
Partners In Stewardship
The Marriott Bonvoy portfolio of hotels in Hawai‘i introduces guests to a deeper understanding of Hawaiian culture and bolsters appreciation of the islands’ natural beauty through hands-on learning and experiences.
Delivering On Dreams
We offer limitless experiences all complemented by almost limitless amenities to ensure guests have the Hawaii moments they’ve always imagined.
Perfectly Suited To You
Marriott Bonvoy delivers a range of experiences in the most desirable locations, allowing guests to stay at a hotel that reflects their personality.
This overarching message was incorporated into shared Marriott Bonvoy marketing channels including a landing page and digital ads. We also created a toolkit for individual hotels that included key messages, example copy, and activation ideas to reinforce the positioning themes on-property.
Digital Ad Series
Landing Page
Print Ads
Digital Banner Ads
Destination & Market Positioning / Audience Segmentation / Guest & Customer Personas / Advertising Campaign Development / Marketing Collateral / Design & Art Direction / Copywriting / Activations & Stunts / Social Media Playbooks / Asset & Content Library Development (Photo & Video) / On-Site Merchandising & Marketing / Group Sales Marketing
