BOSTON MARRIOTT COPLEY PLACE POSITIONING
We positioned the Boston Marriott Copley Place as the place where Boston’s best experiences can always be had, in the best way possible—up close and personal.
THE HEART OF THE BOSTON EXPERIENCE
As part of the hotel positioning, we defined three pillars to be used to guide key messages in sales collateral, social media content, website copy, or any other marketing channels.
AUTHENTIC SERVICE
Service at the Boston Marriott Copley Place is genuine and heartfelt, and the personal connections it creates are what make us stand out.
BIG POSSIBILITIES
The size of the hotel is a distinctive advantage, allowing us to adapt to the needs of both groups and leisure travelers easily and creatively.
BRIDGE TO
BOSTON’S BEST
This is where innovation meets tradition, a literal and figurative bridge for guests to develop relationships with the Boston neighborhoods, old and new, that they want to explore.
Hotel Positioning Presentation
With bold headlines, sweeping imagery, and a welcoming tone, we helped the Boston Marriott Copley Place convey their renewed confidence and enduring sense of heart in sales collateral, digital ads, and employee engagement pieces. We even designed a custom lapel pin that was handed out to all associates at an all-hands meeting to unveil the new positioning.
Pocket Folder & Inserts
Digital Banner Ads
Hotel Team Positioning Pocket Guide
Hotel Team Lapel Pin Logo Design
Hotel Website
Hotel Positioning & Brand Development. / Marketing Collateral / Design & Art Direction / Copywriting / Website Design / Associate On-Boarding / Branded Amenities
