New Era, New Needs
Both launching a hotel and hotel renovations signal new beginnings. You have a lot to think about, a lot to take care of—just a lot going on, period. We can help by acting as an extension of your marketing team, adding expertise and fresh ideas to create, enhance, and share hotel experiences that will drive revenue and bolster loyalty.
Hotel Openings
Creating a hotel brand with its own unique experience is exciting, but it’s also overwhelming. While there is a system and general playbook marketers follow for hotel openings or reflags—choose a name, design a logo, host a photoshoot, create print collateral, place an Instagram ad or two—it’s easy to get stuck in what you should do, and lose sight of what you can do.
Caprock Creative partners with your hotel marketing team, bringing a well-researched and innovative perspective. We help establish who you are, how you look, what you stand for, and how to tell everyone about it in new and memorable ways.
Some of our key services for hotel openings or reflags include:
Positioning and guest personas
Branding and identity
Content planning and development
Photo/Video shoot management
Asset and amenity creation
Marketing strategy and implementation
Hotel Renovations
The rooms have been updated, the carpet replaced, and the lobby refreshed–your hotel looks and feels like new, but does your brand still convey an old story? All too often the factors considered for a hotel renovation are limited to physical changes to the building and don’t include how those changes affect the hotel experience and how it’s talked about.
At Caprock Creative, we help you update your hotel brand and experience to be as new and relevant as the fresh interior design. We can help you articulate a repositioning and unique brand story, refresh your visual assets, create a sense of excitement and anticipation around the renovation, empower and educate hotel staff to be ambassadors for the new hotel story, and mitigate the disruption on-property with interesting and creative ways to manage wayfinding and closures.
Some of our key services for hotel renovations include:
Repositioning
Branding refresh
Content planning and development
Photo/Video shoot management
Asset and amenity creation
Marketing strategy and implementation
