MARRIOTT BONVOY APP: MARKETING CAMPAIGN
The Marriott Bonvoy App needed a new introduction to Marriott Bonvoy members and non-members alike. Headlined by a fully-animated app video, a refreshed App Store presence and dynamic app landing page, we went to work creating a new visual language for the App and a full complement of marketing essentials. Here, everything maps back to the App being the hero, the thing that can “Put The World In The Palm of Your Hand.” The returns were overwhelmingly positive, with app downloads and app usage at an all-time high.
Marriott Bonvoy Mobile App Features Video Animation
To help guests immediately feel at ease using the app, we simplified and upgraded the app experience on both the App Store and app landing page. Beginning with a video that quickly familiarizes users with the app journey—from searching and booking to checking in to using mobile key—and continuing to a new landing page redesign that brings the main features of the app to the forefront through the use of animated screens and dynamic long-scrolling. To make the rollout itself easy, all animated screens are fully editable, allowing for translations in several languages across a dozen markets worldwide.
Marriott Bonvoy Mobile App Landing Page
App Store Animation and Preview Screens
Marriott Bonvoy App Digital Advertising Campaign
Our Digital Display Ad campaign continues the simple and easy approach found in the App store and landing page launches. Here, key features are highlighted while new ones are introduced as well, including Road Trip and Wishlist. Visually, the app screen is always portrayed as the way for the user to get exactly what they want, whether that’s opening the door to their room or experiencing a dream destination.
Marriott Bonvoy App Road Trip Feature Marketing
Marriott Bonvoy App Wishlist Feature Marketing
Brand Development / Customer Journey Mapping / Advertising Campaign Development / Marketing Collateral / Design & Art Direction / Copywriting / Website Design / Email Templates & Campaigns / OOH / Trade Show Materials / Paid Social Media Campaigns / Video Production / Lifestyle Photoshoot
Marriott Bonvoy App Store Design
