VISA + HILTON HONORS: CO-BRANDED CAMPAIGN

Driving app downloads, getting people to book directly through the app, and convincing them to use their Visa card all in one campaign? Sounds a bit complicated. But with Judy Greer delivering lines, just about anything is possible.

This co-branded social video campaign for Visa and Hilton Honors, featured the talented Judy Greer, known for her roles in “Arrested Development” and “Archer.” Tailored to Judy’s comic sensibilities, each video targets a different type of indecisive (and possibly neurotic) vacation planner.

Judy Greer, Travel Agent

The Review Reader targets the person who spends hours and hours going down the never-ending rabbit hole of guest reviews. They can never seem to make up their mind, always thinking they’re just one good or bad review away from making a decision.

The Tab Opener targets the person who has dozens of browser tabs open, constantly clicking back and forth, from one website to another, comparing trips, prices and features. It's browser-enabled paralysis by analysis.

The Worrier targets the person who books their travel only to spend every waking hour worrying about whether or not they got the best deal, the best price or chose the right place. They never feel confident in their decision.

Each video features Judy sitting poolside doling out a bit of friendly travel advice. The entire series was shot in one day with Judy on location at the Beverly Hilton. Not a bad way to spend a day.

As Hilton’s first fully integrated, cross channel digital media campaign, it included videos, display ads, and social posts.