PENN STATE FOOTBALL: UNRIVALED CAMPAIGN
With ticket sales lagging from recent sanctions, Penn State Football wanted a branding and ticketing campaign to “put butts in seats.” The result is a campaign that is authentic, raw, emotional, and true to State College.
“Unrivaled” Brand Video
“The Reason” TV Spot
“New Era” Season Intro Video
“Unrivaled” Print Ad Series
“Unrivaled” Season Schedule Poster
“Unrivaled” Gameday Covers
“Unrivaled” Schedule Microsite
“Unrivaled” Social Posts
“Unrivaled” Display Banners
“Unrivaled” Blue-White Game Materials
“Unrivaled” Signing Day Materials
“Unrivaled” Evolution
