EXPERT HOTEL POSITIONING: PROJECT HIGHLIGHTS
A well-defined positioning allows hotels to connect with customers, differentiate within their brands, create unique experiences, and deliver consistent messaging. It shapes customer preferences, influences buying behavior, and drives brand loyalty. We’ve helped dozens of hotels identify their differentiators, define their story, and tell the world about it. Here are a few examples we’re particularly proud to share.
The Perfect Shore
Situated directly on Lake Okanagan, we positioned the Delta Grand Okanagan Resort as the hotel that offers guests effortless connections to the best that this rapidly growing destination has to offer.
The pillars we established for the positioning will be used to guide the messaging for the hotel, reinforcing the idea that guests are in the perfect place, both lakeside and cityside.
So Much Good To Connect To
The Delta Grand Okanagan takes every opportunity to make sure people can come together and strengthen the bonds between family, friends, and colleagues.
For Everything Kelowna
The Kelowna experience is distinctive, and distinctly contradictory. Bustling and relaxing. Secluded yet urban. Sophisticated yet laid back. The Delta Grand Okanagan lets guests effortlessly tap into and enjoy all these wonderful contrasts.
Definitely Local
The Delta Grand Okanagan is always able to offer accurate, up-to-the minute insider knowledge to our guests about where to go and what to experience.
The positioning provided the hotel with everything they needed to roll out refreshed collateral and renew their social presence, and establish themselves as a must-visit hub and not get lost as the city grows around them.
Connections That Stir The Soul
Staying true to the Renaissance brand and representative of its unique place in the bustling Seaport District in Boston, we positioned the Renaissance Boston Seaport Hotel as the place where guests can immerse themselves in the special qualities of the Seaport and make meaningful discoveries of all kinds.
As part of the hotel positioning, we defined three pillars to be used to guide the experience at the hotel, as well as to inform key messaging within external communications.
Creatively Elevated Surroundings
The Renaissance Boston Seaport District provides a well-considered, enriched environment so no matter where a guest is, they will discover an element that elevates their time here into an interesting and edifying experience.
Lighthearted Liveliness
Through guest interactions that display a genuine enthusiasm for their stay, as well as our imaginative social rituals and interactions, we create an infectious, endearing environment for not only our hotel, but the Seaport as well.
Seaport Spirit
As one of the original hotels here we have always seen the potential for the Seaport. We demonstrate the heart and passion found in this neighborhood, a neighborhood that isn’t typical Boston. We are proud to share our neighborhood with the world, and our passion for discovery with our guests.
Coastal Bliss
Originally built as luxury condominium residences, The Westin Cape Coral Resort at Marina Village now brings a resident-focused lifestyle to transient guests. We encouraged the hotel to lean in to the benefits of this coastal lifestyle and positioned them as a welcoming neighborhood enclave of dream home living and waterfront well-being.
As part of the hotel positioning, we defined four pillars to be used to guide the experience at the hotel, as well as to inform key messaging within external communications.
Waterfront Wellbeing
Well-being at The Westin Cape Coral Resort is driven by the water. Our spectacular waterfront views, idyllic marina, pristine pools, and convenient access to water recreation allow guests to easily experience all the mental and physical benefits of being at our coastal location.
Dream Home Comforts
Our well-appointed and intuitive spaces feel uniquely personal. Along with premium Westin amenities like the new Heavenly Bed, we offer accommodations and meeting spaces with qualities typically only found in real residences.
Community Connection
Placed among protected nature preserves within a larger gated community, The Westin Cape Coral Resort allows guests to immediately feel “plugged in” to an exclusive, yet welcoming neighborhood. We foster a sense of community and connection not typically found at more traditional resorts.
On-Demand Activities
From taking a water taxi to the beach, to piloting a kayak through the mangroves, to walking through the neighborhood, or lounging by the pool, we provide ample opportunities for guests to do everything, or nothing at all.
