MARRIOTT BONVOY NEW ORLEANS: MARKET POSITIONING

To raise the presence of the Marriott Bonvoy New Orleans portfolio of hotels in the minds of travelers, we were asked to create a positioning that would convey the unique thrill of being in the city. Drawing on the cultural influences that have shaped New Orleans, we positioned the city as a place that needs to be experienced with friends and family, so you can see the joy on each other’s faces as you revel in every new discovery.

Share In The Incomparable

As part of the destination positioning, we defined three pillars to be used to guide key messages in sales collateral, social media content, website copy, or any other marketing channels.

Marriott Bonvoy NOLA band marching in the street

Local Embrace

The celebrations here have their own gravitational pull and we bring this same joy to our hotels, where guests feel embraced in comfortable, welcoming, and memorable surroundings, and are able to get their first taste of how great it feels to come together here

Woman Enjoying a Glass of Wine on the Balcony of the French Quarter W Hotel

Extra Personal

Our properties provide little extras that elevate something simple into something incredibly memorable. Beyond being interesting, these things have a deeply personal effect on our guests. And when someone feels special they want to linger and savor every moment.

Group of Friends Enjoying A Drink at The Westin Hotel Bar in New Orleans

Elevated Sense of Place

Our hotels provide a fully dimensional sensory experience. Taste, smell, sight, sound, touch—we take advantage of every opportunity to heighten a guest's experience.

Marriott Bonvoy NOLA Print ad 2
Marriott Bonvoy NOLA Print ad

This overarching message was incorporated into shared Marriott Bonvoy marketing channels including a landing page and digital ads. We also created a toolkit for individual in-market hotels that included key messages, example copy, and activation ideas to reinforce the positioning themes on property.

Print Ads

Picture of two women looking in storefront window in the French Quarter of New Orleans
An arial shot of St. Louis Cathedral in Jackson Square in the French Quarter of New Orleans
Image of a woman jogging in the Garden District of New Orleans
Picture of three people dance at the jazz club DBA on Frenchman Street in New Orleans
Picture of a business meeting on the balcony of the Sheraton Four Points hotel on Bourbon Street in the French Quarter of New Orleans
Picture of four friends walking down the street in the French Quarter of New Orleans
Close up shot of a Tarot Card reader shuffling tarot cards in New Orleans
Picture of two women window shopping in the French Quarter of New Orleans
Picture of a woman walking her bike over a bridge in City Park in New Orleans
Image of a couple playing the drums in Music Box Village in New Orleans
Picture of a Second Line playing music in the French Quarter of New Orleans
Image of two women walking through the market on Frenchman Street in New Orleans

New Orleans Area Destination Photography

Group Travel Hotel Sales Presentation

Image of four people having a drink in the Sip and Lift at the Westin New Orleans
Image of four friends swimming in the rooftop pool of the Renaissance Pere Marquette in New Orleans
Image of two men on the balcony of the Ritz Carlton New Orleans
Arial image of four friends having a drink on the balcony of the Ritz Carlton New Orleans
Image of a couple descending the lobby stairs of the Westin New Orleans
Close-up image of a drink being made at the bar of the Westin New Orleans
Image of a woman having a glass of champagne on the balcony of the Ritz Carlton New Orleans
Image of a couple having a drink at the bar of the Westin New Orleans
Image of a woman having a glass of wine on the balcony of her room at the French Quarter W Hotel in New Orleans
Image of a woman having a morning cup of coffee on her bed in her room at the French Quarter W Hotel in New Orleans
Image of four friends having a drink in the rooftop pool of the Renaissance Pere Marquette in New Orleans
Image of a couple having a drink at the bar of the Westin New Orleans

New Orleans Hotel Property Photography

Marriott Bonvoy NOLA notecard activation

New Orleans Hotel Front Desk Notecard Activation

Marriott Bonvoy NOLA table tents

New Orleans Hotel Table Tents

Marriott Bonvoy NOLA gift activation
Share in the Incomparable Tag for New Orleans Hotels On-Property Activation

New Orleans Hotel In-room Gift Activation

Property Website Integration

Services provided:

Destination & Market Positioning / Audience Segmentation / Guest & Customer Personas / Advertising Campaign Development / Marketing Collateral / Design & Art Direction / Copywriting / Activations & Stunts / Social Media Playbooks / Asset & Content Library Development (Photo & Video) / On-Site Merchandising & Marketing / Group Sales Marketing

Let’s go places together.

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