NEXCHLOR: BRAND STRATEGY, POSITIONING & IDENTITY
We created a strong brand positioning and visual identity that communicate NexChlor’s ambition, expertise, and commitment to elevating how HCl and Caustic Soda find their way into making all the products and services society needs to thrive.
Positioning
It’s one thing to be good at what you do. It’s quite another to translate that into helping your customers be better at what they do. But in the world of HCl and caustic soda, that’s how NexChlor sets itself apart from the competition. By focusing on two core chemicals— and bringing years of industry knowledge from both supply and distribution—NexChlor is helping businesses achieve their goals. This is about having a trusted partner. This is about a the peace-of-mind of a reliable supply. This is about caring about customer needs. But this is also more than that. Because NexChlor puts it all together to provide innovations and insights that go beyond the expected, creating a premium experience where HCl and caustic soda are elevated from mere chemicals and become essential ingredients for business success.
Visual Identity
